George Wright, "Scenario Thinking: Practical Approaches to the Future"
Publisher: P---ave M---illan | ISBN 10: 0230271561 | 2011 | PDF | 192 pages | 3.2 MB
Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the intuitive logics method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes.